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Book2look (www.book2look.com) is a social media marketing tool that allows publishers to create widgets (book2look calls them Biblets) and embed them just about anywhere — from websites to press announcements to book databases. The book2look Biblet is unique in that it not only allows publishers to use a simple PDF file to create a digital reading sample of any length that is easy on the eye and visually mimics the turning of an actual page. It also offers the ability to incorporate audio files, links, multimedia animations and video trailers. Readers can also comment on and rate each title and share the Biblet via email and on various social networks, including Facebook and Twitter. The company also offers a “Bookshelf Widget,” which features the Biblets of new releases and can be embedded into any website. Naturally, since the ultima

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